ETHICAL FASHION KEEPS ALIVE THE LOCAL KNOW-HOW.
Textiles and couture know-how that are specific to each country get an international visibility in order to be distributed : a way of fighting against industrialization. Keeping alive all this know-how allows people to transmit it to the next generations : local know-how are really the reflect of the diversity of cultures for a fairer ready-to-wear.
The use of local and fashion know-how is a way of providing wages and to limit rural exodus and concentration of people in the suburbs of big cities.
